Credit: Radission US via Unsplash
Omnicom is merging Mediahub and Hearts & Science across its global network with Hearts & Science CEO Garrett O'Reilly leading the combined business.
An Omnicom spokesperson confirmed to AdNews the change will not alter the way either agency operates in Australia, with Mediahub and Hearts & Science will continue to run as separate businesses under Omnicom's local operating model.
The spokesperson said the only local change is a rebrand for Hearts & Science.
"Mediahub and Hearts & Science are coming together across our markets globally. In Australia, however, there will be no change to the way either agency operates,” the spokesperson said.
“This reflects our unique Australian operating model, where both agencies operate independently.
"The only change locally is that Hearts & Science will adopt a new brand identity next month. Beyond that, it is very much business as usual.
“Our clients will continue to be supported by the same teams, the same leadership and the same capabilities they know and trust.”
The company said the arrangement balances the global restructure with Australia's existing market model.
“This evolution reflects the strength of our global network, while preserving the local model that continues to serve our clients successfully in Australia,” the spokesperson said.
Omnicom has not indicated any changes to Australian leadership or client teams as part of the restructure.
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