AdNews Newsletter
Third quarter 2025.
“No-one choses media, they fall into it.”
Six of 2025's favourite ads were insurance ads, including four of the top five.
When we truly honour culture, we don’t just celebrate diversity - we build stronger connections with the...
The traditional marketing funnel – Awareness, Consideration, Purchase – is collapsing into a single,...
Earn something no media plan can buy: trust.
The unsexy work.
Change is either bestowed upon you, or you make change.
The next campaign won’t save your brand. The next tool might.
Future-proof relevance.
A competitive advantage.
It isn’t coming for filmmakers; it’s collaborating with them.
Are you visible enough to actually stick?
If we let authenticity slip, we’ll lose the only thing that makes creativity matter.
A faster pathway to bringing great ideas to life.
Know brands, products and priorities.
This is a warning for every organisation.
Connect the plots.
Reach for the life jacket.
Build missions, not silos.
The same shifting currents as their peers elsewhere, but with a unique intensity.
The brands that thrive won’t be those that move the fastest or spend the most.
Brands that adapt their strategies to make room for this new reality can build deeper, more sustainable...
One area that presents enormous potential is the integration of AI within affiliate platforms
It all starts with telling stories with people, not about people.
Shaping the culture of our industry for the better.
Use AI to clear the clutter. Keep the story, the spark, and the empathy human.
Quietly inflating costs and distorting campaign metrics.
