Opinions

Why calling optimisation behaviour "machine psychology" tells us more about human projection than about...

Reputations, like coastlines, are shaped by persistent forces.

Report from Columbia University, Harvard, Technical University of Munich and Carnegie Mellon. 

2026 belongs to the smart spenders.

In a world addicted to optimisation, the rarest and most powerful strategic advantage left  may be...

A different playbook is required.

"The brands that win will be the ones that can measure what is real, not just post about it."

"Aussie brands still left some untapped potential."

"When brands accept that discovery happens everywhere, the role of the ad itself changes."

ChatGPT will begin testing ads in the US in the coming weeks.

"Brands that embrace measurement and optimise for this environment will capture the intent-rich clicks...

"The shift toward the Village model isn’t just a structural change, it’s a cultural one."

"The smartest teams aren’t chasing perfect attribution anymore. They’re building confidence in...

"Clients rarely leave agencies because results collapse."

"In the next phase of category growth, brilliance may still attract attention, but belief is what drives...

Privacy, consumer protection and digital design are no longer separate compliance conversations.

"2026 will reward the brands that can use technology to stand out in the spaces where humans interact,...

Unifying brand data and consistent, privacy-safe insights into media planning systems.

Big global moments don’t reward late entry, they reward early commitment.

"Social talking to Media about amplification. Creative talking to Media about ideas that could actually...

"Is the media we consume contributing to the sense of disconnection it seeks to bridge?"

This industry, our industry, continues to blow me away.

Turning DOOH into measurable marketing.

Meaningful partnerships.

There is still a demand for content that resonates with users and provides real insight.

The war for talent is now a war for culture.

The pace of technological change will continue to accelerate and the margin for reactive decision-making...