Opinions

The crumbling cookie opportunity 6 months ago

The crumbling cookie opportunity

In a world without third-party cookies, solutions such as PubMatic’s Identity Hub will be a crucial tool...

COVID-19 has changed client/agency relationships, perhaps for the better 6 months ago

COVID-19 has changed client/agency relationships, perhaps for the better

Alex Cleanthous, director of strategy and innovation at digital consultancy Webprofits, on how 2020 has...

The future of content: Six opportunities for creative marketers in a new world 6 months ago

The future of content: Six opportunities for creative marketers in a new world

What kind of omelette will be made from the smashed eggs that is 2020?

Let’s talk about voice technology 6 months ago

Let’s talk about voice technology

How people use it is only going to grow, so how do brands find their voice?

Dear brands, let’s get real about Instagram Reels 6 months ago

Dear brands, let’s get real about Instagram Reels

To be effective with Reels brands must understand the needs of their audience.

This week in London - ITV's ad revenue, Coronation Street, I’m a celebrity 6 months ago

This week in London - ITV's ad revenue, Coronation Street, I’m a celebrity

While ratings have boomed, the advertisers just haven’t cottoned-on to the value of a captive audience.

Why your creative agency must do more than make ads 6 months ago

Why your creative agency must do more than make ads

Today more than ever, the greatest ROI for a creative thought is achieved by conceiving innovative and...

Leadership in a crisis 6 months ago

Leadership in a crisis

" ... when you’re neck deep in it and you’re asking your people to do things that makes them feel...

The art and science of the modern marketing team 6 months ago

The art and science of the modern marketing team

Marketers and CMOs today find themselves having to navigate this entirely new and complex world.

Local digital marketing – is your brand on the map? 6 months ago

Local digital marketing – is your brand on the map?

With nearly half online searches, grounded in local intent, Neo GEM Daniel Benton explores the ways...

How podcasting is changing Australian news 6 months ago

How podcasting is changing Australian news

Acast's Guy Scott-Wilson on the three things you need to know about the growth of news podcasting in...

Employers, it’s time to reset employee experience expectations 6 months ago

Employers, it’s time to reset employee experience expectations

Companies need engaged employees more than ever.

That's the way the cookie crumbles 6 months ago

That's the way the cookie crumbles

There are steps brands can start making today to prepare for 2022.

Five things teaching strategy taught me about strategy 6 months ago

Five things teaching strategy taught me about strategy

DDB Sydney chief strategy officer Fran Clayton reflects on her recent experience teaching Ad School...

Safeguarding the future of digital advertising with programmatic 6 months ago

Safeguarding the future of digital advertising with programmatic

The adoption of industry standards is critical to the success of the future digital ecosystem.

Using your social voice to beat the second wave 6 months ago

Using your social voice to beat the second wave

The powers, and challenges, of using social media to get through lockdowns and the rise of newsfluencers.