AdNews Newsletter
The strongest Effie winners show strategic cohesion, clear evidence, and a single, confident narrative.
An easy-to-implement new metric.
It’s changing behaviour—and that’s where its real power lies.
Where buying decisions are increasingly happening.
Use AI to speed things up, not block people.
The principles should absolutely form the foundations of what you do ... but ...
Not fully formed, not finished, but definitely capable.
Customers are clear about what they want.
Invest trust wisely.
Reach is not effectiveness. Penetration is.
The catalyst was getting laid off.
Let’s celebrate the awesome women we all have the privilege of knowing and working with.
This will be studied in media courses, in HR departments, in boardrooms.
This experiment fast approaches.
Turn ads into public storytelling at scale.
"Last year was a watershed moment for the independent media agency sector."
The uncomfortable question.
If media has changed and leadership has changed, the question now is whether the way we define and...
One in five Australians are already using AI when shopping.
Brands that invest in real storytelling, credible journalism, and consistent earned visibility.
Offsetting a number of the declines in traditional broadcast.
Mixed generations make magic and mono-generations make noise.
From the Super Bowl, to Bad Bunny, to American politics.
We need to create workplaces that embrace different minds openly.
Grab your popcorn.
A strategic imperative, but executed without a brand foundation leads to uniformity, confusion, and...
It might be time we give them tools built for risk, not hindsight.
Innocean CEO Jasmin Bedir takes aim at latest Maltesers campaign.
