Learned helplessness: An organisational crisis demanding intervention 4 months ago
We need to address our perceptions.
What to expect from digital communications in 2022 5 months ago
Danny Bass shares his predictions for the new year.
2022 needs to be the year of leadership - here’s what to expect 5 months ago
Corporate social licence to operate. Evolving media metrics. Context is King & Currency.
The trends marketers need to know from CES 2022 5 months ago
From self-driving trucks to virtual twins.
The B2B demand pendulum will swing back up-funnel in 2022 5 months ago
"In 2022, I predict we’ll see an overall shift in budget allocations back toward more TOFU activities as...
A couple of tools for thinking about NFTs, metaverses and Web3 5 months ago
Rich pickings out there for a half decent bullshitter.
The more personal, the more engaging, the more revenue 6 months ago
It’s time for brands to take control of their zero and first-party data.
Sparrow Says - Over-promoting people before they are ready 6 months ago
We have to get better at nurturing, developing and training at all levels.
Half Dome's work flexibility experiment - and what worked 7 months ago
Testing the theory that we only need around 50% of the workday to be effective in our roles.
Content, tech and trading: How this year’s TV Upfronts switched it on 7 months ago
This year the focus was not just on what we are buying but how we are buying it.
The secret weapon to safeguard against the Great Resignation 7 months ago
Introducing the Shadow Board.
Monopolising the metaverse 7 months ago
The success of a multiverse will really depend on the organisation’s ability to make it sticky.