Have we missed an open goal by not capitalising on the scale and popularity of the Women's World Cup? 3 months ago
Did they underestimate how popular it would be?
Lessons for marketers from the cost of living crisis 3 months ago
Trust is critical in challenging times.
Fines for data mishandling won’t be the greatest cost to your business. Fixing reputational damage will be 4 months ago
And hinder your brand’s long-term viability.
Transformation before acceleration - designing for the future 4 months ago
As we enter this next era of advertising, I’m filled with excitement.
AI is our generation’s asbestos. Ban it in the creative industries. Now. 4 months ago
Writers are packing their dacks.
You’d love my email if it was a letter 4 months ago
Physical things, tangible things, hold a special place in our hearts.
The next frontier: innovation in retail media 4 months ago
My first Cannes Lions last month was all I imagined and then some.
Riding the wave of cultural moments: Tapping into collisions for competitive advantage 4 months ago
Finding the ones that matter.
Why Sorrell might be wrong - AI can make media planners more indispensable than ever, not redundant 4 months ago
But he certainly knows how to generate a headline.
Why interest based advertising the key for brands as cookies crumble 4 months ago
Partnerships are imperative.
Changing Perspectives - Age was never something I looked at or cared about 5 months ago
Over-qualified, too costly, too experienced.