The AdNews end of year report, the 50-plus page Forecast 2026, a downloadable deep dive.
The advertising market has suddenly softened. How long will this weakness continue and when will the industry feel lift-off again?
Industry analysts and experts outline their expectations for 2026, supported by the latest numbers from forecasters. These include media industry analyst Steve Allen from Pearman Media, writing exclusively for AdNews, as well as the latest on ad spend estimates.
Consultants report on the state of the pitch market, recruiters analyse job prospects, creatives reveal how they are using AI and M&A experts at SI Partners polish their crystal balls for the likelihood of more market consolidation in 2026.
Kantar Australia analyses the state of creativity, Dr Will Caruso and Dr Virginia Beal at the Ehrenberg-Bass Institute on positioning brands for a buy, Shai Luft at Bench Media on working smarter.
Hear from: Matt James at Nine Entertainment; Ben Willee, Spinach; Mark Frain, Foxtel Media; Kate Finney at the Seven Network; Rod Prosser at Ten.
Download the complimentary report below.