AdNews Newsletter
And the window to reach them before they decide is short.
It's never been built on mechanics.
Why great ideas aren’t scarce but bold execution is, and AI is raising the bar.
Our industry doesn't need more managers who used to be experts.
Less daring, but ultimately more disciplined.
This is the conversation the industry needs to have.
The physical world isn't going anywhere, and neither is the medium built within it.
It starts with real people.
But every brand can benefit from comedy.
The temptation will be to pick a corner to become either transformation zealots or evolution purists.
Live sport is not behaving like the rest of TV.
Trust matters.
No need to dive in headfirst.
What do we know that nobody else knows?
Unlike financial bankruptcy, capability bankruptcy is entirely reversible.
“The best exits aren’t negotiated at the end — they’re built years before the process begins.”
The Golden Rule for 2026.
Those who move early have the advantage.
The most successful transformations I've either worked on or observed all have one important ingredient...
Creating an environment where great people, and great thinking, can truly thrive.
Why is marketing still stuck in the past?
When the world feels unstable, consumers notice.
What brands need is not what most publishers are selling.
Seasonal retail is becoming more fluid, more contextual and more immediate.
Small things. Done consistently. With evidence.
Moving from experimentation to orchestration.
Many clients are already uneasy with time-based relationships.
Identify weak and emerging signals.
