AdNews Newsletter
We are moving toward a future where we value long-term commitment over a seasonal tactical play.
Choice is increasingly shaped by technology and growth depends as much on retention and advocacy as...
The future of Super Bowl advertising isn't in the production or even the broadcast.
Watch out world.
The strongest strategies aren’t built on predictions, they’re built on flexibility.
Distinctiveness is entirely within a marketer’s control.
Entertainment is no longer a nice to have, it’s a requirement.
We must stop acting like institutions of authority and start acting like partners.
2026 won’t reward the biggest or the flashiest.
The strongest brands are no longer signalling constant reinvention. They are signalling continuity,...
Let what matters most bubble up through your subconscious…
Creativity isn't about the most likely answer. It's about the unexpected one.
Why businesses must move faster.
The smartest B2B marketers understand this truth, they don’t talk about emotion, they use it as a tool...
Why calling optimisation behaviour "machine psychology" tells us more about human projection than about...
Reputations, like coastlines, are shaped by persistent forces.
Report from Columbia University, Harvard, Technical University of Munich and Carnegie Mellon.
2026 belongs to the smart spenders.
In a world addicted to optimisation, the rarest and most powerful strategic advantage left may be...
A different playbook is required.
"The brands that win will be the ones that can measure what is real, not just post about it."
"Aussie brands still left some untapped potential."
"When brands accept that discovery happens everywhere, the role of the ad itself changes."
ChatGPT will begin testing ads in the US in the coming weeks.
"Brands that embrace measurement and optimise for this environment will capture the intent-rich clicks...
"The shift toward the Village model isn’t just a structural change, it’s a cultural one."
"The smartest teams aren’t chasing perfect attribution anymore. They’re building confidence in...
