AdNews Newsletter
Smarter marketing.
More flexible buying approaches.
AI-led decisioning, where discovery, comparison and recommendation are collapsed into a single...
We’ll keep getting messy.
Garbage in, garbage out.
"...as the media landscape fragments, every touchpoint becomes a media channel..."
Are we measuring what matters, or just measuring what we inherited?
It’s time we put our money where our "purpose" is.
The modern consumer moves fast, expects more, and rewards brands that make their lives easier.
Cultural impact is no longer built purely through media weight.
We've always been ready for our close-up. Now, everyone else can see why.
Measurement needs to go beyond clicks and leads.
But quality publishers still matter (more than ever).
What action are you going to take?
The strongest Effie winners show strategic cohesion, clear evidence, and a single, confident narrative.
An easy-to-implement new metric.
It’s changing behaviour—and that’s where its real power lies.
Where buying decisions are increasingly happening.
Use AI to speed things up, not block people.
The principles should absolutely form the foundations of what you do ... but ...
Not fully formed, not finished, but definitely capable.
Customers are clear about what they want.
Invest trust wisely.
Reach is not effectiveness. Penetration is.
The catalyst was getting laid off.
Let’s celebrate the awesome women we all have the privilege of knowing and working with.
This will be studied in media courses, in HR departments, in boardrooms.
This experiment fast approaches.
