Opinions

What can Eric Cartman teach us about marketing? 9 years ago

What can Eric Cartman teach us about marketing?

What can Eric Cartman teach us about why Perth recently set a world record for doughnut consumption.

Google says less than half served ads are viewed: Where does the IAB stand? 9 years ago

Google says less than half served ads are viewed: Where does the IAB stand?

Google today revealed that 56% of ads online aren't viewed. Alice Manners, CEO of the Interactive...

Maslow was wrong 9 years ago

Maslow was wrong

McCann's creative director, Kieran Flanagan, believes that Maslow’s Hierarchy of Needs is wrong.

Fear and loathing in regional Australia 9 years ago

Fear and loathing in regional Australia

With digital delivery of content and streamlined newsrooms being in-vogue, all media players need to...

Authenticity and the Qantas ad – does the idea match the service? 9 years ago

Authenticity and the Qantas ad – does the idea match the service?

The latest Qantas campaign – designed to rekindle an emotional connection with the airline or a sad old...

In advertising, truth trumps budget 9 years ago

In advertising, truth trumps budget

McCann Melbourne's Pat Baron thinks that in advertising you don’t need a huge budget to create a global...

Advertising’s coming of age 9 years ago

Advertising’s coming of age

Adland is coming of age, and now it's in adulthood, there is a whole new level of accountability,...

Native ads will rightly make us channel prejudiced 9 years ago

Native ads will rightly make us channel prejudiced

The 'media neutral idea’ has become a false idol in advertising, says BMF CEO Dominic Stinton. He thinks...

Don’t serve up cold advertising to hot thinkers 9 years ago

Don’t serve up cold advertising to hot thinkers

Are the preconceived ideas the advertising industry previously have had about selling products all...

Trojan horses 9 years ago

Trojan horses

Are trojan horses galloping inside native content networks? Paul McIntyre considers the pitfalls.

It's time to get frenzied: Click Frenzied 9 years ago

It's time to get frenzied: Click Frenzied

Click Frenzy hits tomorrow and online retailers are set to see record sales, but traditional retailers...

Organic Facebook reach takes another hit, but relax, it's a good thing 9 years ago

Organic Facebook reach takes another hit, but relax, it's a good thing

The latest move to squeeze organic reach in favour of paid ads, as well as more controls for users to...

The Thrill of the Pitch 9 years ago

The Thrill of the Pitch

Pitching is stressful. It's time consuming, expensive and often ends in disappointment. But OMD...

Sealed with a Kiis? Why a national network makes sense for ARN 9 years ago

Sealed with a Kiis? Why a national network makes sense for ARN

ARN has ruled out bringing its Kiis branding to Brisbane and Adelaide. But with speculation rife in the...

Bridging the buyer-seller viewability divide 9 years ago

Bridging the buyer-seller viewability divide

Advertisers are more concerned about ad viewability than publishers, according to recent data. Does that...

Will the real Stan please stand up? 9 years ago

Will the real Stan please stand up?

The launch of StreamCo's Stan was scant on detail, it was a branding move. But what's in a name? James...

Did Publicis Groupe overpay for Sapient? 9 years ago

Did Publicis Groupe overpay for Sapient?

The acquisition took most people by surprise. Publicis paid $25 a share for Sapient's digital...

Creative Focus: What is stopping creatives being creative? 9 years ago

Creative Focus: What is stopping creatives being creative?

Recent Adobe research shows creativity boosts revenue, market share and competitive leadership – but...

It's a scary time for brands 9 years ago

It's a scary time for brands

Brands need to take back control and engineer better experiences, says M&C Saatchi's Amir Mireskandari.

In the battle against online media, programmatic may be TV’s secret weapon 9 years ago

In the battle against online media, programmatic may be TV’s secret weapon

Is programmatic TV's secret weapon? Mitch Waters from Adap.TV thinks so.

The eternal conflict of a YouTube mindset 9 years ago

The eternal conflict of a YouTube mindset

Google launched Preferred with great fanfare, but why do its YouTube sensations seem to prefer...

Stop retrofitting yesteryear's strategies for today's technologies 9 years ago

Stop retrofitting yesteryear's strategies for today's technologies

If you are still spending the majority of your resources on TV and other forms of interruptive...

'Native programmatic': what's all the fuss about? 9 years ago

'Native programmatic': what's all the fuss about?

'Native programmatic' might be Adland's newest buzzword but RadiumOne APAC's Adam Furness is asking what...

Transparency: A response from the much maligned 9 years ago

Transparency: A response from the much maligned

OMD's Dan Robins hits back at claims made about transparency - or lack of it - within digital media. He...

It’s time for outdoor measurement to deliver real-time accountability 9 years ago

It’s time for outdoor measurement to deliver real-time accountability

Val Morgan Outdoor's Anthony Deeble calls for a new era of accountability in outdoor advertising as...

In a data frenzied world, creativity still rules supreme 9 years ago

In a data frenzied world, creativity still rules supreme

While data is the next frontier in advertising, JWT's John Gutteridge explains why creative is king.

Spikes day 5: Always a bridesmaid, never a bride. 9 years ago

Spikes day 5: Always a bridesmaid, never a bride.

Spikes may be over for another year but the blog posts from UM's Nelson Demartini and Hannah MacAuslane...

Call for re-invention 9 years ago

Call for re-invention

Technology has changed the way we live and SOCiETY's Nicola Swankie thinks there is a very real need for...