Opinions

Technology firms and consultants are trying to muscle in on the agency pie because CMO’s are getting...

Bringing media in house? Back to full service? Former TMS honcho Andrew Lamb reckons anyone that thinks...

Agencies overselling media technology? Surely not. Crimtan's Tara Crosby wants to shake Maxus...

A letter from Rob Belgiovane via hand held device in which he blasts the use of celebrity to compensate...

Yes, there are plenty of wankers. But The Hallway boss Jules Hall reckons Cannes is worth the annual...

Virtual 'you's, no need to go out, and shaking hands with brands as virtual people. Garry Law speculates...

Facebook's changes to its algorithm could spell doom for some agencies as organic reach drops off a...

We're busier and more stressed than ever, which has created a constant striving to find efficiencies, or...

It seems like everyone has jumped the tech bandwagon, stolen the reins, and is now whipping the horse...

The marketing brains at the Ehrenberg-Bass Institute take Cadbury's $7 million campaign apart chunk by...

Time-poor reporters and editors barely have time to read their emails. Don't make it harder than it has...

Carat's Paul Brooks chips in his two cents worth following claims by Spotify that media agencies need to...

While his sick child gently wept, GroupM chief investment and intelligence officer Danny Bass found a...

Brands are mistakenly trying to replicate the success of Angry Birds or Candy Crush with corporate apps....

The boffins at the Ehrenberg-Bass Institute for Marketing Science have analysed Ten's situation and come...

Media agencies say it's been quiet in the market since Ed Harrison left Fairfax. Too quiet. The arrival...

Packer will probably get away with keeping his head down and saying nothing on the Bondi rumble. But...

Industry gets annoyed when you talk about advertising fraud. Add online video into the mix and you're on...

Facebook's announcement of its next major push into mobile ads and the broader app environment is a big...

Digital marketing all too often goes from brilliant to bullshit in a matter of minutes. With a moving...

AOL's Christian Kugel argues Australian retailers have a lot of work to do to catch up with shoppers'...

Anonymity in social media is being touted as the next big thing, but is it all that it's cracked up to...

Head of YouTube Solutions, Olly Grundy, compiles a top ten of Australia's most watched local adverts on...

Interruptions stopping you doing your job? Don't be lazy. They are the opportunities you make of them....

The Remarkables Group's Lorraine Murphy shares some tips and insights on leading Gen Y.

It's very easy for the ABC, which receives more than $1 billion in taxpayer funding a year, to criticise...

How much is a Facebook 'like' worth to a brand, and is it really a fast, free way to connect with...

VCCP's Dean Hunt gets an attack of $50k Syndrome and asks if it's possible to make the creative dollars...