Opinions

Tech eats media 9 years ago

The clash between traditional advertising and future-facing digital platforms is leading Leo Burnett's...

Are the major sporting codes in Australia focused on the wrong number? 9 years ago

Slingshot CEO Simon Rutherford says there is a massive opportunity for sporting codes to change their...

Capitalising on opinions 9 years ago

User-generated content is on the up and up, is your brand doing enough to capitalise on the trend?...

The invisible future of UX 9 years ago

The White Agency's UX director Sam Court explains why he believes the future of UX is about designing...

Stop feeding the ad trolls 9 years ago

The drama that unfolded at Reddit, with the exit of CEO Ellen Pao, has seen online anonymity dominate...

Is it too late for data panic? 9 years ago

Before donning a tin foil hat and throwing her Apple Watch into the sea, Sarah Homewood has a long, hard...

Are marketers tapping into multi-screening, multi-tasking Australian women? 9 years ago

Historically, men primarily drove technology uptake, however it is today’s modern woman that is driving...

How retailers can win the mobile race 9 years ago

If Australian retailers don't want to become extinct, like the dinosaurs, they need to embrace the...

Marketers slow to meet the mobile migration 9 years ago

When it comes to mobile, the audience is already there, but what are marketers doing to really get in...

Hyper personalisation. How will you use it? 9 years ago

With the rise of smart devices and a now endless supply of data, Charles Grant, senior art director at...

Is it the most exciting time to be in radio? 9 years ago

Radio is changing, diversifying and moving into more creative areas than ever before. But it needs to...

Using customer data to personalise strategy 9 years ago

Oracle Marking Cloud's Christian Hyland explains how using data can help build a personalised strategy.

Marketo's maiden voyage to Cannes 9 years ago

Sponsored: Marketo made its maiden voyage to the 2015 Cannes Lions festival. "It didn’t take long before...

Droga days 9 years ago

As the most buzzed-about agency loses its star creative director, speculation surrounds its ailing...

Math and madmen spawn Cannes hybrids 9 years ago

Paul McIntyre wraps up Cannes: "Madison Avenue types remain the anchor of the alcohol intake and the...

Google director on Cannes and the "new generation" of ads 9 years ago

As the advertising industry creeps back into work, it’s worth thinking about what an event like Cannes...

Cannes Lions: There might be life in the old dog yet 9 years ago

Having judged the Cannes Cyber category this year, The Glue Society's Jonathan Kneebone feels there are...

Five lessons from Cannes (if you're a goldfish, you can just read the headlines) 9 years ago

Goldfish, micro observation, frameworks, data, and authenticity. Cannes wrapped up in five points by...

Cannes: The establishment vs The young guns 9 years ago

Your first time at Cannes is special. We asked Cannes veteran Maxus worldwide CEO Lindsay Pattison and...

New outdoor tech will force advertisers to think outside the box 9 years ago

Out of home technology is booming, but SiteTour's Vicki Lyon probes into the disconnect between what is...

Product placement: it's a jungle out there 9 years ago

Jurassic World is littered with brands and they’re probably more disturbing than the dinosaurs. Writes...

Attribution marketing: What you need to know 9 years ago

Understanding attribution is more important than ever says Rakuten's Anthony Capano. Marketers must...

Truth or dare - explored at Cannes 9 years ago

"What is our dream? And what is our dream for our brands? Would any consumer really care if they didn’t...

Cannes is brought to a standstill by girls 9 years ago

"It doesn’t have to be tears, obviously, but an emotional response is critical if work is going to both...

Programmatic TV, the next step in automation and efficiency 9 years ago

"Although a lot of broadcast and agency systems have been criticised for their lack of progression and...

Cannes - getting swept up in the ideas vacuum 9 years ago

Taking in all the ideas at Cannes, Young Lion Jemma Wong believes the difference between good ideas and...

Promises to my future self: Reflections from Cannes 9 years ago

Cannes is overwhelming when you’re in the thick of it. So Young Lion Nate Kwok, made the conscious...

In the battle between art and science, a winner emerges 9 years ago

Never knowing what is around the next corner, or which relative unknown is going to steal the show -...