Opinions

Influencer marketing has become a booming part of the industry, but with all the buzz has come a bit of...

Commission and rebate structures might be disappearing, but how should client budgets be allocated to...

"While our lives are firmly intertwined with social media and technology, the appetite for magazines is...

Rather than just holding up a mirror and perpetuating the status quo, wouldn’t it be great to see the...

Four out of the five most downloaded apps in April came from Facebook. Does Facebook's duopoly signal...

"The lines between authentic and genuine are starting to blur with a lot of advertorial and sponsorship...

Few Republicans have divided opinion quite like 'The Donald'. Now, with the use of data, we can map out...

What do you do when your well-established brand name no longer reflects the full content of the...

Innovation comes at a price. To enjoy the fruits of our labour, we have to kiss a lot of frogs.

The recent rise of the augmented reality-based game Pokémon Go shows why AR, not VR, is the one to watch.

"We have to recognise we all have a duty to stop simply pushing out ads supported with Facebook spend."

Leave your desk to get the neurons firing. Exposing yourself to different experiences can be a net gain...

Politicians need to be accountable for the accuracy of claims in election advertising. Labor's...

It doesn’t matter your size, industry, or revenue – all marketers need to make the most of audience...

The incredible advances we’re seeing around artificial intelligence are set to give marketers a new edge.

"Adtech gets a pretty bad rap. But the same technology that is seen as a necessary evil is quite...

UnLtd chair Kerry McCabe makes a plea for industry to do more for the greater good. "As a collective we...

Mat Baxter and Mark Ritson are wrong in their write-ups about the Cannes Lions festival. It hasn’t lost...

While the result of the election remains unclear, there were plenty of winners and losers in election...

"If you can’t trust your agency partners, then what hope do you have?"

In this five part series, creatives weigh in on what makes great election advertising.

Is it a case of eat, sleep, ignore, repeat when it comes to the media agency saga around transparency,...

How big of an issue could unethical or illegal business practices in agencies be? Nico Nuemann reviews...

Brands delivering relevance for 'me' will create personal pleasure which, ultimately, leads to purchase.

Virtual reality is powerful stuff, but it's still in the novelty camp, for Rosie Baker. Like so many...

"Western brands may be at risk of neglecting that basic customer-oriented performance with strong focus...

What can marketers learn from World Wrestling Entertainment's John Cena and Stephanie McMahon at Cannes...

"David Droga and Under Armour's Kevin Plank agree the secret ingredient for any strong agency...