What were the most read campaign stories of 2015?

By AdNews | 18 December 2015

With 2015 coming to a close, we decided to put together the list of our top 10 most read campaign stories of the year. It appears Ricky Gervais caught everyone's attention but there's plenty more to recap on here.

Ricky Gervais perfects art of not giving a crap in new Optus spot

“Optus has ramped up the ridiculous in its latest ad featuring Ricky Gervais. The new 30-second ad is the latest in a series featuring The Office creator putting progressively less effort into his promotional tie-up with the telco.”

Bonds celebrates 100th birthday with a dance party

“The TV ad was created by Leo Burnett Melbourne and is set to the Australian INXS song, 'What You Need'. Five 20-year-olds, 200 six-month-olds and a 75-year-old mixing it up with a 25-year-old are all part of the “100-year” cast who represent the love, colour and life of Bonds.”

AAMI's sexy fireman finds love

“The on-screen shenanigans of Neil continue through some awkward romantic moments before he finally decides to take advantage of AAMI’s superior customer service by sharing a taxi with Alison.”

Sainsbury's calamitous Christmas ad with Mog the cat

“As the clumsy cat scrambles to escape, she sets into motion one mess after another in the Thomas family kitchen. Miraculously, Mog accidentally dials emergency services on the family phone along the way and firemen are quickly on the scene. Mog is hailed as a hero.”

Samsung opens a dive store in the desert for VR

“Working with new devices rewires how you think – and we relish the creative and technical challenges of these types of projects. Thinking about how content works when a story plays out all around you requires a different mindset.”

Victoria Bitter – The Live Cricket Watch

“Some say 2015 will be dominated by the wearables trend, but it seems that Victoria Bitter is ready to bat off the likes of Will.I.-it's a cuff, not a watch-.Am and boldly go where few tech firms have gone before.”

Keno invites you to play

“This brand transformation and campaign really invites people to think about Keno differently, turning Keno into a talked about part of a fun night out. It is designed to engage new and lapsed customers and excite our current Keno players, all with the aim of long term growth.”

Clemenger creates sun-stealing duo for Origin Energy

"This unexpected approach is designed to make the average householder see they have an untapped resource sitting right there on their roof. Hopefully people will have a laugh and learn something along the way.”

Seals and seagulls wish you'd gone to Specsavers

“Wildlife is in danger from poorly sighted individuals in Cummins&Partners' latest TV spots for Specsavers.”

The Tinder of car buying

“The new CarsGuide.com.au campaign calls it the Tinder of car buying. Hopefully with a lot less nudity.”

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