Wildlife is in danger from poorly sighted individuals in Cummins&Partners latest TV spots for Specsavers.
Pulling a seal from the surf or spiking a seagull from the sky, these are the very real consequences of poor eyesight this summer.
Specsaver’s newly appointed creative cummins&partners, have put together two new TV spots in the long-running “Should’ve gone to Specsavers” campaign.
The ads have a summer theme and highlight the downsides of poor eyesight as we head into the hotter months.
The campaign will run nationally and will also feature radio, digital and in-store promotions.
CREDITS
Client: Specsavers Australia.
Marketing Director Australia/New Zealand: Stewart Roussel
Head of National Marketing: Liz Attia
Specsavers Creative Director: Graham Daldry
Creative: cummins&partners
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Chief Strategic Officer: Adam Ferrier
Client Services Director: Ben Epstein
Account Director: Andrea Perkins
Agency Producer: Naomi Nienaber
Production: Plaza Films
Director: Nicholas Reynolds
Executive Producer: Peter Masterton
Producer: Cathy Rechichi
DOP: Ben Shirley
Editor: Peter Whitmore @ The Editors
Post Production & VFX: Hugh Seville @ Little Big Man
Animation: Steven Anderson @Finland Film
Colourist: Daniel Stonehouse @ Crayon
Music: Song Zu
