Sainsbury's calamitous Christmas ad with Mog the cat

16 November 2015

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Sainsbury's has turned to a family pet created by popular children's author Judith Kerr in its Christmas ad spot which looks to to evoke the giving spirit.

Sainsbury's has turned to a family pet created by popular children's author Judith Kerr in its Christmas ad spot which looks to evoke the giving spirit.

As her family dreams of what Santa might bring them for Christmas, a CGI Mog wakes up from a nightmare to find herself in the midst of a real Christmas disaster – the turkey is burning and the oven is about to erupt.

As the clumsy cat scrambles to escape, she sets into motion one mess after another in the Thomas family kitchen.

Miraculously, Mog accidentally dials emergency services on the family phone along the way and firemen are quickly on the scene. Mog is hailed as a hero and the Thomas family's neighbours rally around to makes sure they can celebrate Christmas after all.

Published on Friday, the three minute 30 second video, titled "Mog's Christmas calamity", had been viewed over 7.1 million times on YouTube yesterday. Kerr, who also authored The Tiger Who Came to Tea, has written a new book for the campaign, which will raise money for children's literacy.

Sainsbury’s launched the TV ad on Friday with a major push across 50 TV channels simultaneously, known as “road blocking”.

The ad proved a hit on social media, with many contrasting it against the John Lewis campaign, suggesting they preferred it to the latter retailer's #ManOnTheMoon spot. What do you think of the ad? Leave your thoughts below...

Creative: Abbot Mead Vickers BBDO

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