AAMI's sexy fireman finds love

5 August 2015

Creative Agency: Ogilvy (VIC)
Media Agency: Starcom MediaVest Group (Australia) H/Q

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AAMI's storyline about loveable doofus Neil - aka the sexy fireman - takes a twist when he finds love with the girl whose car he ruined.

The television commercial, by Ogilvy Melbourne, follows on from its previous ad which saw Neil meet Alison by landing on her car while dressed as a sexy fireman.

The final instalment of the series sees Neil get his girl, despite some awkward tension as Alison drops of her car to get repaired.

AAMI executive manager marketing Josh Wittner said the ad aims to highlight AAMI's customer service offering.

“In a price-driven industry we need to engage our customers beyond a purely price-driven conversation and highlight the outstanding customer support AAMI offers; in this case receiving a taxi voucher when a customer drops off or collects their car from the repairer,” he said.

Ogilvy Melbourne GM Michael McEwan said the latest ad continues the brand's character-driven story-telling.

“The on-screen shenanigans of Neil continue through some awkward romantic moments before he finally decides to take advantage of AAMI’s superior customer service by sharing a taxi with Alison," McEwan said.

It will be supported by digital, social and radio and run until October.

Agency Credits
Strategy and Creative: Ogilvy Melbourne
Media: Starcom

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