Super Bowl 50: Doritos, Avocados top mentions at half-time

Arvind Hickman
By Arvind Hickman | 8 February 2016

Doritos Crash the Super Bowl spots and an Avocados from Mexico ad with colourful aliens are generating the most social media chatter in the first half of Super Bowl 50.

An Australian ad made the final three in the Doritos Crash the Superbowl competition.

Salesforce Marketing Cloud Social Studio, which analyses social media, blogs and news sites, has Doritos with 75,093 mentions, followed by Avocados from Mexico (44,818), Hyundai's Ryan Reynolds overload (30,443) and Bud Light (24,418). Salesforce says there was 306,614 mentions of advertising brands at half-time.

Superbowl top advertisers at half-time - Salesforce

The sentiment towards ads has been more positive than the actual game.

Super bowl sentiment

Postano reported 1,548,224,687 ad impressions. Pepsi had 36,100 posts, followed by Avocados (25,500) and Mountain Dew (10,100), which has proven a social media hit with its quirky #monkeypuppybaby campaign.

Super Bowl brandbowl

To watch the major ads, visit AdNews' Super Bowl '16 campaigns page. And if you'd like to follow rolling coverage during the game, follow AdNews on Twitter.

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