Matt Stanton, Matt James.
Nine hosted its 2026 Upfronts in Sydney this week, the room full of advertisers and marketers hearing from CEO Matt Stanton, and other key leaders about what’s in store for the year ahead.
PoweredTV was launched unifying the streaming and broadcast divisions for 9Network, 9Now and Stan.
The powered division will also launch 9Amplify in the coming months, offering a single solution for extending reach to social media platforms through format-ready content.
Nine’s ad manager has been updated with better functionality to simplify the buying process, updates to invoicing and pre-built campaign templates.
Nine is unifying ad data across 9Now, Stan Sport and HBO Max via a single access programmatic tool.
Nine has also launched a brand safe vertical video proposition, 9Now Stories which includes curated content for all Nine brands.
New content includes SHARK!, The Golden Bachelor and MAFS After The Dinner Party.
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