Nick Young.
Nine is unifying ad data across 9Now, Stan Sport and HBO Max, creating a single access programmatic tool.
The unification, revealed at Nine’s upfront event in Sydney, allows for ease of trading and efficiency across the premium video brands.
Nine, using its 22 million verified signed-in users, has consolidated its adtech and data infrastructure across all its assets, including video, publishing and audio.
The addition of advertising on Stan Sport, combined with Nine being appointed the exclusive sales representative of HBO Max in Australia, has allowed a single, brand-safe ecosystem.
Nick Young, commercial director, digital, at Nine, said the company was focused on making it as easy as possible to access its customers and unlock the full potential of its data and programmatic stack.
"We're cutting out waste so our clients can maximise as much of their budget into actual working media as possible, whilst maintaining the control and transparency they need," he said.
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