Lisa Day.
Nine is expanding its Powered brand, the media and creative services arm of the network, to PoweredTV.
The platform will deliver premium, brand-funded content and integrations, unifying its streaming and broadcast divisions for 9Network, 9Now and Stan.
“Nine’s Powered division is already the best in class for seamless and effective integration, and PoweredTV will take this to an entirely new level by turning up the volume on our incredible offering,” said Lisa Day, director of Nine Powered.
PoweredTV offers advertisers new peak-time opportunities with access to original formats and a premium multi-platform, and brands becoming a more involved part of the viewers experience.
“The key to our success is our commitment to co-creation: meaningfully weaving brands into the moments that matter by working in partnership with our production teams,” said Day.
“This collaborative approach delivers superior, welcome storytelling and compelling results across the full Nine suite.
“We aren't just integrating; we're building original, primetime content that ignites conversation and forges powerful audience connections across our entire streaming and broadcast ecosystem.”
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