Nick Young.
Nine's self-serve advertising platform, Nine Ad Manager, is being upgraded to make access easier for direct advertisers, independent agencies and Australia's 2.2 million small businesses (SMBs).
Nine Ad Manager launched two years ago, with thousands now utilising the platform to buy display advertising, search and social media inventory.
Nick Young, commercial director digital at Nine, said Nine Ad Manager had proven to be a way for Australian small businesses to reach specific households, with around 4,000 clients using the platform so far.
"We are a brand safe environment and these product upgrades will ensure SMBs' campaigns will have even more effectiveness using our trusted premium content on the most powerful screen in the home," he said.
The platform uses artificial intelligence to allow businesses to create their own creative for their advert.
Functionality will evolve over coming months to simplify the self service buying process.
The upgrades include a media planning functionality that will streamline campaign strategy, allowing better planning of cross channel advertising for Nine's video, display, search and social. There will also be dedicated sales resources to provide in-person support.
The addition of invoicing capabilities and credit terms, as well as Payto bank transfers, will provide a more efficient way to manage billing and track spending.
The upgrade will also see the inclusion of prebuilt campaign templates to streamline the process to launch campaigns by providing ready-to-use ad formats and structures.
Nine Ad Manager allows small businesses to add display advertising across Nine's entire digital network, from 9Honey to nine.com.au and across mastheads including The Sydney Morning Herald, The Age and The Australian Financial Review to their 9Now video campaigns using Nine Ad Manager.
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