Lisa Day.
Nine is unleashing its Australian content to push brand campaigns beyond traditional assets to social platforms.
The Powered division is launching 9Amplify in the coming months, creating a single solution for extending reach beyond traditional media.
For advertisers, this ia a one-stop-shop for media investment, from TV and print to digital and social.
9Amplify provides tailored campaign extensions with format-ready content, from short-form clips to complementary creative, for platforms including Instagram, TikTok, Facebook and LinkedIn.
Lisa Day, director of Nine Powered, said 9Amplify is the ultimate megaphone for brands.
"The new software allows us to instantly create a powerful stack of format-ready assets for our clients, from cut-downs of the primary content to complementary creative, ready to push out across every major platform," she said.
"We're extending the impact of our shows and talent across the full social spectrum, delivering campaign efficiency."
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