Nick Young.
Nine has launched a brand safe vertical video proposition, 9Now Stories.
Using curated content from Nine's portfolio of brands, 9Now Stories delivers short form, premium vertical video across entertainment, sport, news and current affairs in an owned and operated environment that emphasises trust and reliability.
Content will be curated by Nine's video content division based within 9News.
Nick Young, commercial director digital at Nine, said 9Now Stories is a format that puts brand safety first, ensuring any advertising appeared alongside content of the highest quality and relevance.
"Over the next few months, we are committed to scaling the product to become a daily habit of 9Now users and as we build that scale we will be introducing integrated sponsorship opportunities and unique video ad capabilities," he said.
The content is time-sensitive, able to be shared by users, and tied to specific Nine brands, events or topics, utilising the broadcaster's high quality production standards, journalism and editorial oversight.
Users are able to link through to programming on 9Now with future upgrades expected to reach Stan and Nine's publishing sites.
Hamish Turner, executive director 9Network and 9Now, said vertical video had arrived on 9Now, delivering a mobile first destination with trusted content in a format users love.
"The experience provides a powerful tool for driving a daily habit with Australia's best content," he said.
"It is our first step in driving deeper user engagement and providing a new, high-value channel for our partners."
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