News Bulletin: Ratings throb for Bachelor; Ninja S02 confirmed; Hayu launches on Fetch

By AdNews | 28 July 2017
Ninja Warriors.

Nine's Ninja to assassinate ratings in 2018?

After a successful season of Australian Ninja Warrior, Channel Nine has confirmed the hit show will be swinging back into Australia. Nine and Endemol Shine have now opened up applications for 2018. The 2017 prize money of $100,000 has been rolled over for next year creating a $200,000 prize and will continue to increase, until a contestant conquers Mount Midoriyama. “We are excited to see not only all of our favourite Ninja contestants from series one return but a host of new Australian Ninja’s inspired by the show,” Nine’s director of television Michael Healy said. See: Ninja stomps on all TV competition; finale scales to 3.37m

Bachelor keeps hearts throbbing; wins all demos for second episode

The Bachelor's second episode for its 2017 Matty J season pulled in an average metro audience of 739,000 and won all three key demos. The show is down from its Wednesday debut, which had an average metro audience of 846,000. The Bachelor beat Seven's Dumb Daredevils Make You Laugh Out Loud in the 7.30pm slot, which had an average metro audience of 498,000. It was also up against Nine's screening of the Thursday Night Football: Penrith Panthers V Canterbury Bulldog in the 7.30pm slot, which failed to crack top 20 programs. Nine won the night with 21.3% share of viewers. Seven had 17.4% and Ten had a 15.1% share. See: Q&A: AdNews quizzes adman turned Bachelor Matty J.

More ways to fetch Hayu

NBCUniversal International’s subscription video-on-demand reality service Hayu has inked a deal with Fetch TV. The Hayu app is already live for some Fetch subscribers, and will be rolling out to all boxes in coming weeks. Hayu, which launched in Australia early 2016 and still suffers a a few technical glitches compared to other providers, serves up viewers more than 150 reality shows on-demand – with the majority of US shows debuting on the service the same day as their US launch. See: Hayu touts 'next generation' SVOD service.

Outbrain acquires native DSP Zemanta

Advertising business Outbrain, which serves up the sponsored website links on web pages, has acquired native DSP Zemanta. A Slovenian-founded startup headquartered in New York City, Zamanta's DSP product is being used by dozens of agencies “as their platform of choice for programmatic native advertising solutions”. The DSP will continue to operate as a standalone product after the acquisition. Managing director of Outbrain Asia Pacific, Ayal Steiner, said using Zemanta’s DSP means marketers and agencies have a unique opportunity to access the largest native supply opportunities in the world, spanning dozens of programmatic native networks and including large marketplaces such as Yahoo, Facebook and Outbrain. See: Industry Profile: Outbrain's managing director for APAC Ayal Steiner.


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