Industry Profile: Outbrain's managing director for APAC Ayal Steiner

Pippa Chambers
By Pippa Chambers | 19 April 2016
Outbrain's managing director for APAC, Ayal Steiner.

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia.

This week we head to Sydney to speak to Ayal Steiner, Outbrain's managing director for APAC.

Duration in current role/time at the company:

It’s nearly four years since I started at Outbrain Australia. [Steiner has been in his new role of managing director for two months.]

In one sentence, how would you describe what the company does?

We bring the best stories/videos to the right audiences.

In one sentence, what does your role involve?

Leading a team that can go the distance by embracing the speed of change.

Within the last six months/year, what stands out as the company’s major milestones?

Partnering with amazing publishers, brands and agencies on a long-term basis.

Best thing about the industry you work in:

The music never stops - the only thing that’s constant is change.

Previous industry related companies you have worked at:

Outbrain is my first jump into digital - even after three and half years, every day is a school day.

Career-wise, where do you see yourself in three years time?

At Outbrain of course - the road is long and there is so much to do.

Tell us one thing people at work don’t know about you?

I don’t eat lunch.

Top networking tip:

Dial down the BS. Be direct and to the point and you'll be right.

My favourite restaurant for a business lunch is:

See answer to 'what people don’t know about you'.

My favourite advert is:

Richie McCaw in 'The Game Starts Here' - Beats by Dre and Air New Zealand’s Safety videos

My must-have gadget is:

Bose noise cancelling earphones to create some quiet time (I have two kids).

My favourite media is:

Anything video.

My favourite TV show is:

'Louis' by Louis CK.

The last book I read:

No time for books (did I mention I have kids?)

My mantra / philosophy is:

There is karma in business

I got into advertising/ad tech/marketing etc because:

There’s nothing more exciting than an industry in disruption.

If I wasn't doing this for a living, I'd be:


In five years' time I'll be:


Define your job in one word:


What's your poison:

That’ll be a Negroni.

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