Dentsu Aegis Network (DAN) Australia and New Zealand has appointed Patrick Darcy to the role of chief data and technology officer.
Darcy joins DAN from Cadreon Australia where he’s held a number of leadership roles – most recently CEO. He took over the role earlier this year, following the departure of Darren Stein, who joined Omnicom's Annalect.
In the new role, Darcy will be focussed on "future-proofing" the organisation’s data, technology, and analytics capability to create maximum client to consumer value.
“This is a crucial role for our business. Patrick’s strong platform, partnerships experience and market reputation positions him to make a real impact on our clients and our team," DAN ANZ CEO Henry Tajer says.
"We are all very excited about Patrick becoming the latest member of the Dentsu ANZ team; he will make us stronger.”
Darcy has extensive expertise spanning Ad Tech, data-driven marketing, analytics and programmatic ecosystems.
His appointment is the latest in a long run of executive changes that have occured at DAN since Tajer's appointment as CEO earlier this year.
While there have been a slew of redundancies within the holding group, executives including Sue Squillace, Daniel Isaac and Ashley Earnshaw have all taking on new leadership roles across DAN's core media agencies.
"DAN has a unique set of assets spanning all areas of the marketing ecosystem and a clear vision for how they work together to deliver growth for clients," Darcy says.
"Data and Technology sit at the heart of this and I'm incredibly excited to be joining the team at such a pivotal moment for the Network.”
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