Amplifi ANZ appoints Michael Bass as chief investment officer

Josh McDonnell
By Josh McDonnell | 23 July 2019

Dentsu Aegis Network (DAN) Australia and New Zealand has appointed Michael Bass as chief investment officer for Amplifi ANZ, the group’s investment unit.

With over 20 years’ experience, Bass’ career is expansive – encompassing a range of senior investment and trading roles across the media sector.

“I’ve had the pleasure of working with Michael in the past. He is a very effective professional and has created and delivered
significant value for clients throughout his career. He will partner with the group’s businesses to do the same for our clients, DAN CEO ANZ Henry Tajer says.

Bass joins Amplifi from Network 10 and will replace outgoing chief investment officer Ashley Earnshaw, who last week was promoted to the role of CEO of DAN media brand Vizeum.

The appointment comes as the holding group looks to restructure the Amplifi business locally, with AdNews reporting earlier this year that it would be reintegrated back into its core media agencies

Bass will be responsible for developing and driving DAN’s media investment strategy, as\ well as identifying new and improved ways of working with media owners to maximise value, innovation and outcomes for clients.

“It's a great privilege to be stepping into this role and leading Amplifi into a new era. I look forward to joining the team and working closely with our media partners to deliver exceptional results for clients.”

Bass assumes the new role from Monday 2 September and will continue to drive the Amplifi brand in ANZ, despite the unit's Australian investment and solutions capability being reintegrated back into the group’s media brands.

"Amplifi continues to be an extremely important part of Dentsu Aegis Network’s offering locally and globally, and will continue to be our Centre of Excellence for media buying, media partnerships and agreements," a DAN spokesperson told AdNews.

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