Australian Open 2016

14 January 2016

See all the ads from this years Australian Open.

1. Dare to dream with Djokovic and ANZ

Djokovic and ANZ have teamed up for another year in promotion of the Australian Open with a new ad about energy. The two-minute spot is all about Djokovic’s life, love, vision and motivation. The clip even includes his wife, highlighting the tennis player’s romantic side. It’s very touching, and then you remind yourself this is how he makes the big...

2. Swisse celebrates Hewitt’s final Australian Open

Swisse is celebrating Hewitt’s 20th consecutive and final Australian Open with its latest campaign which provides Aussies with a personal insight into the tennis player's career. The six 30-second adverts take a look through Hewitt’s success (while plugging Swiss products), including his first Grand Slam win at just 20 years old. Hewitt speaks of his mental...

3. Djokovic and ANZ support World Vision for Aus Open

ANZ is supporting World Vision Australia with a social campaign starring Novak Djokovic to raise money for the organisation. The initiative has been released using the 2016 Australian Open and encourages fans to take a selfie wearing a headband and hashtag #HeadBandforgood. For every selfie shared, ANZ is donating $2 to World Vision Australia. A 30-second...

4. IBM recruits Serena Williams to promote IBM Watson

With IBM as one of the official partners of the Australian Open, the technology and consulting corporation has recruited Serena Williams for its latest spot promoting IBM Watson. IBM Watson is a technology platform, and according to IBM can spot diseases before patients display symptoms, predict trends before they’re trending and answer questions before...

5. Jacob's Creek campaign stars Djokovic for second year

Jacob’s Creek presents ‘Made by Moments’ for the second year starring Novak Djokovic in promotion of the Australian Open. The Australian wine brand launched 13 short videos that features Djokovic being asked questions including what is your ultimate BBQ (prawns, asparagus and aubergine) and where did you go on your first date? The clips are focused around...

6. Medibank gives back for Australian Open

Medibank is giving back with a social campaign that encourages people to regift their old racquet to kids who need them most, kicking off its sponsorship of the Australian Open. The 40-second video, launching over social channels, stars tennis player Thanasi Kokkinakis and tells viewers to snap a picture of their old racquests, post the photo on Instagram...

7. Hewitt focuses on the future with Industry SuperFunds

Lleyton Hewitt reflects on the role tennis has played in his life and for his future in the latest content campaign from Industry SuperFunds. In the three long-form clips, Hewitt looks back at the highlights and lowlights of his career and the start of his family with wife, Bec Hewitt. He speaks about his decision to retire after his 20-year stint at the...

8. Catch the tennis with Telstra Air and Henri Leconte

Telstra has launched its latest campaign in promotion of Telstra Air’s free wi-fi service starring French tennis player, Henri Leconte. In one of the 30-second clips, Leconte is playing totem tennis and is clearly quite impressed by his game. He hears some girls saying, ‘he is so hot’, and assumes they are talking about him. Embarrassingly for Leconte, they...

9. Get into rubber, get into Ultra Tune

Australian auto service company Ultra Tune is supporting the Australian Open with its usual latex ladies starring in the adverts. The ladies wearing rubber body suits are back despite complaints to the ASB that the ads objectify women. In the first 15-second clip, the voiceover says, “Get into rubber and get into Wimbledon.” The spot encourages viewers to...

10. Lleyton and Bec Hewitt ambassadors for deli meat

The couple are the newest ambassadors for Hans Continental's range of premium deli meats, produced with olive oil, called the Oliving range. It sees them featured on a new content hub 'Oliving the Life' in which Bec Hewitt showcases a range of recipes and tips for healthy living. The campaign is crafted by King Content and is driven by key pieces of hero...

11. William Hill campaign pokes fun at competitors

In a spot William Hill, Australian Open partner, takes on its competitors by differentiating itself as the best betting company. Starring Axle Whitehead, 30-second spot pokes fun at a major competitor by comparing the two worlds of tennis and betting. “Remember when the Australian Open used to be all green? It's a bit like betting - when green was the only...

12. Sam Groth stars in campaign for Defence Force Recruiting

Defence Force Recruiting has launched a new content series for the Australian Air Force which puts air force pilots up against Australia’s fastest tennis server, Sam Groth. The series examines the ‘science of achievement’ as part of a partnership between Dentsu Mitchell, Tennis Australia and Network Seven. The Ground Up, starring tennis legend Todd...

13. Heineken rewards star servers with Australian Open tickets

Heineken has announced it is behind a mystery activation in Melbourne that rewards star servers aimed at lifting beer drinking experiences for Australian Open fans. Over the past two weeks, the 'Star Serve Guru' has been visiting Melbourne bars, pubs and restaurants undercover to test bartenders on serving, pouring and skimming skills. The staff who served...
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