Regift your old racquet and give back.
Medibank is giving back with a social campaign that encourages people to regift their old racquet to kids who need them most, kicking off its sponsorship of the Australian Open.
The 40-second video, launching over social channels, stars tennis player Thanasi Kokkinakis and tells viewers to snap a picture of their old racquests, post the photo on Instagram using the hashtag #SecondServe and then drop it off at a Medibank store.
A winner will be chosen from Instagram for a trip to the women’s and men’s finals at the Australian Open.
"We support tennis in all levels and we want to get more children active and encourage kids in need to be more physically active," Medibank general manager of brand & marketing, Fiona Le Brocq says.
The health insurer has taken a different approach from last year, where it created its own content for the event, including kids dressing up as tennis players.