Pause, think, before hitting fast forward on the video wars last year
" ... a defining moment for the advertising world."
Making meaningful brand impact last year
Creatives and marketers must now disrupt complex algorithms and make consumers care.
Taking CX from good to great last year
Measuring the impact of different types of experiences on brand preference.
YouTube dominating screen time for males in Australia last year
Most Australian brands aren't even considering YouTube influencers, says Natalie Giddings of The...
Pay confessions: Work for nothing and clicks for free last year
You will never be paid what you’re worth.
The internet's founder now wants to 'fix the web' last year
But Tim Berners-Lee's proposal misses the mark.
How to avoid getting lost in a sea of mediocrity last year
Marketers today are too obsessed with efficiencies at the expense of effectiveness, argues Wavemaker’s...
Deepfaking and the ethics of synthetic media last year
The rise of AI voice and video offer considerable opportunities for brands but Paul Hamilton warns that...