The August issue in print: What does everyone else think of marketing?

1 August 2017
AdNews Cover August 2017

The August issue of AdNews hits desks next week. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it. You can get it in print, or download a digital verison here.

In Agenda journalist Arvind Hickman steps into the hybrid world of Programmatic and addressable TV.

Editor Rosie Baker tackles the Investigation and asks HR, IT, Digital, Strategy, Finance and Legal teams what they really think of marketing and marketers to give the discipline its own 360 peer review. It's a tail of two sides as marketing is described as a "best friend and worst enemy".

Creative Focus: After Melbourne agencies dominated Cannes this year, we ask what's driving the creative and commercial success of the Melbourne market? Thinkerbell founder Adam Ferrier, CHE Proximity CEO Chris Howatson, Leo Burnett national CEO Melinda Geertz and With Collective founder Justin Hind offer a view.

This month for The Work, journalist Daisy Doctor takes a look under the hood of AAMI’s Smartplates.

In Creative Choice: Our creatives, Simon Bell, Landor executive director of strategy; Lizi Hamer, Octagon regional creative director and Nancy Hartley, Rumble creative partner, reflect on some Cannes-winning work from this year.

We offer you a peak at what happened at our  AdNews Live! half day debate on media transparency.

Rosie Baker spends Five Minutes with... specialist Health and wellbeing agency Orchard.

Big Question tackles a topic never far from the headlines and never far from our mind. In the gender debate, are we addressing symptoms, rather than root causes? Tricia Fallows, head of mobile at Amobee; Lynn Chealander, programmatic consultant;Sarah Wyse, chief revenue officer at Allure Media and founder of Wyse Women; Adam Furness, Managing director of RadiumOne; Sarah Melrose, programmatic director and Ikon; Elaine Herlihy, marketing director, Paypal Australia say their bit on the subject.

Arvind Hickman takes some time out to meet with Mindshare's senior leadership in Meet the Team Mindshare’s leadership is mostly women. It’s not by design but a result of an inclusive approach.

Nike gets a Reality Check as its first Aussie ad in a decade divides people. 

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You can get a digital only subscription via Zino for $42.99 and buy single issues for just $4.99 

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