The latest monthly issue of AdNews is hitting desks this week. Here's your snapshot. You can subscribe to the print edition here, or you can download a digital version you can access on desktop, mobile and tablet here. This content won't appear online, it's excusive to the magazine, so the only way to read it is to get a copy - don't miss it.
In our cover feature 'The long and the short of it’ editor Rosie Baker looks into the damaging short-term thinking replacing long-term strategy in advertising and marketing.
Talking to experts including Peter Field whose IPA effectiveness report looks at just that, and senior marketers from ANZ bank, TBWA, M&C Saatchi, Foxtel and more, we look at the impact on the industry if brands don’t start thinking for tomorrow, not just today.
In The Profile, we interview David Nobay a year after he launched Marcel into Australia and hear the lessons he learned from the closure of Droga5. Plus we talk to the Marcel leadership team to find out what makes them tick.
We reveal the rebooted AdNews Agency Rankings giving you the list of Australia’s Top 50 Agencies, plus a look at the most powerful holding companies, which indendents top the rankings and the top agenices state by state.
GroupM’s Rob Norman shines a light on the post-truth age we find ourselves in,
In Meet the Team we check in with R/GA’s new MD and five of the agency’s lesser known faces, after a year that saw the former boss exit suddenly and ECD Gavin McLeod head to the US. Has R/GA lived up to the hype around its launch 4 years ago?
The Big Question asks whether clients should pay agencies to pitch, Creative Choice looks at weird and wonderful ads and Creative Focus asks how we attract the next generation into the ad business.
Reality Check asks real people what they think of the latest Alliance work that ditches the well-kw Ahh-llianz catchphrase.
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