The March Issue: Cultural whitewash

Rosie Baker
By Rosie Baker | 15 March 2017

The latest monthly issue of AdNews hit desks this week along with a supplement celebrating all the winners of the AdNews Agency of the Year Awards. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's excusive to the magazine, so the only way to read it is to get a copy - don't miss it.

In our cover feature 'Cultural Whitewash' journalist Arvind Hickman looks into the issue of multiculturalism in the industry and in advertising.

Talking to experts including SBS director of media sales Andrew Cook, The Monkeys' ECD Scott Newell and Meat & Livestock's Andrew Howie, as well as multicultural marketing experts from Dentsu Mitichell and IPG Mediabrands about the business case of more diverse marketing.

Cultural Whitewash

We spend Five Minutes With leadership speaker Simon Sinek who lost his passion for advertising because agencies don't stand for anything. And GroupM APAC CEO Mark Patterson, who thinks there are more lessons Australia can learn from Asia.

Simon sinek

In Meet the Team we sit down with BuzzFeed's director of brand strategy David Nemes and some of the team driving the content machine.

Meet the team

Creative Choice takes a look at Super Bowl advertising.

The Big Question asks whether marketers are so obsessed with data that they forget about making a sale or using gut instinct.

Reality Check asks people on the street what they think of the ads for the AFL Women's League which is an homage to the 'I'd like to see that' ads of the 90s.

You can subscribe to the print edition here, or you can download a digital version you can access on desktop, mobile and tablet here.

You can also check out previous issues:

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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