The July issue in print: The invasion of the chatbots

By AdNews | 30 June 2017

The July issue of AdNews hits desks next week. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it. You can get it in print, or download a digital verison here.

The Investigation feature looks at chatbots and their future. It’s vital reading. Chatbots are not just creeping up on us, they are upon us. There’s a bot for everything. Someone I heard speak recently said “Bots are hot. Got to get a bot.” It was said in jest - but bots really are hot. Everyone is at it.

 Investigation: The era of chatbots

For The Profile in this issue, editor Rosie Baker sat down with IAG’s new CMO Brent Smart. How refreshing to sit down with a CMO comfortable to call out the failings they see around them, and to admit they don't have all the answers. Smart comes from the other side few the fence with 20 years in agencies behind him. He’s got a passion for advertising that is infections, but not just the ads, the purpose, and how that is transferred through the business, to every customer touch point.

We reveal the inaugural AdNews Creativity List - 20 of the most creative people in the business. It’s not just what these creatives said themselves in their entries, or what their award haul says about them, but the references given by their colleagues, bosses, partners, peers and clients that often tipped the decision on whether they should be included. Some of the greatest minds in the Australian industry are singing the praises of the 20 folk who made the final cut.

More marketers are becoming chief customer experience officers. In The Big Question, AdNews journalist Arvind Hickman asks if it’s a good thing for the discipline. Mark McCraith, Maxus CEO, Tim Riches, Principals Group strategy director; Kevin Doyle, Salesforce For Advertising Director; Sam Sterling, Isobar Melbourne executive strategy director, Christine Corbett; Australia Post CCO and Kingston Lee-Young, Now Comms Group CEO step up to the plate.

The Work looks at how Marcel turned Tiger’s beer advertising upside down - and turned pollution into art.

Beer with bite.

Oldvertising is a new trend seeing more mature people in ads. Creative Choice asks Marcel Sydney creative director Bridget Jung, PublicisQ managing director Simone Waugh, and Taste co-founder Genevieve Clay−Smith, to rate the ads trying to break out of cliches.

With so much pressure for advertising to be accountable and drive results, online editor Pippa Chambers ask if creativity has to be commercial. KWP!’s Corey Swaffer, Simple’s Andy Lark, Jamshop’s Becq Hinton and BMF’s Jen Spiers give their view in Creative Focus.Does creative have to be commercial?

In Meet the Team: Journalist Arvind Hickman sits down with Initiative CEO Mel Fein to talk about it’s new ‘cultural branding’ positioning, and we meet some of its key leadership team.

Reality Check asks three people in the street what they think about Aldi’s latest ad. Aldi's man doesn't have time for brands, do you? 

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