The April issue in print: Marketing science & Google's Jason Pellegrino

By AdNews | 30 March 2017

The April issue of AdNews hit desks this week. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's excusive to the magazine, so the only way to read it is to get a copy - don't miss it.

Here's a snapshot of the features in print - get a copy today.

In the Investigation Cover Feature, AdNews editor Rosie Baker explores marketing science and the principles of the Ehrenberg bass institute. Is Dr Byron Sharp ushering in a revolution in marketing?

Investigation

Journalist Arvind Hickman sits down for an exclusive, in-depth Profile interview with Google Australia MD Jason Pellegrino for a frank look at Google's artificial intelligence future and the challenges it faces with brand safety, measurement and walled gardens. You can also catch Pellegrino at the AdNews Media + Marketing Summit – Sydney - in May in an exclusive fireside chat. 

Tickets are on sale now. Check out the rest of the line up. 

Get under the hood with Clemenger Melbourne, the AdNews Agency of the Year in Meet the Team. We talk to CEO Nick garret and creative power players James McGrath and Ant Keogh.

Clem Meet

The Agenda feature takes a look at the innovation coming down the wires in the radio sector..

Pippa Chambers takes Five Minutes with global IPG Mediabrands CEO Henry Tajer to discuss the global picture and how Australia can be a leading voice.

Management consultancies get the once over in The Big Question as Al Crawford former CSO at Clemenger BBDO, Celia Garforth, planning director at Iris, Adrian Mills, MD of McCann Melbourne and Alex Carr, managing director of BWM Dentsu answer: What role do consultancies play in the creative landscape?

“Management consultancies are the Keyser Söze of the creative landscape.”

Creative Choice takes a look at ads when brands take a political stance. David Bell, MercerBell ECD, Misa McConnell, The Core Agency Senior creative and Darren Spiller, Host Sydney CCO weigh in.

ccapril17

Being beige is the worst – or is it? Creative Focus asks 303 MullenLowe chief strategy officer Jon McKie, Ogilvy creative director Boris Garelia, Deepend managing director Hamilton Jones and The Royals creative director Stuart Nightingale “Is it okay for people to hate your ad?”.

CUB gets a Reality Check as we ask people on the street what they make of Pure Blonde's pitch to be a healthy lifestyle beer. Does it satisfy drinkers?

You can subscribe to the print edition here, or you can download a digital version you can access on desktop, mobile and tablet here.

You can also check out previous issues:

 

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