Six Australian agencies are shortlisted for Cannes Lions day two awards

By Paige Murphy | 18 June 2019

Clemenger BBDO Sydney, Y&R Melbourne, Special Group, Naked Communications, DDB Sydney and M&C Saatchi have all been shortlisted for awards on day two of Cannes Lions International Festival of Creativity.

Clemenger BBDO Sydney's work for Wrigley's Extra Support Acts has been shortlisted in both the Entertainment and Entertainment Lions for Music categories.

The worked transformed YouTube pre-roll ads into a talent show for 16 of Australia's upcoming musicians in an effort to combat declining category sales.

The campaign was created in partnership with Universal Music Australia and its in-house agency, Bring, for talent, music strategy and content, MediaCom, and YouTube.

An algorithm then aggregated the number of views, likes and shares of their videos to determine which Support Act had the most engagement from Australian music fans. The Support Acts with the most engagement in their group will be crowned the winners and enshrined as Australia’s next big artists.

Y&R Melbourne (now VMLY&R Melbourne) has been shortlisted in the Entertainment Lions for Music category for its work If You Don't Like It, Change It for Monash University.

The controversial campaign, which featured footage of tough issues including terrorism and poverty, received a number of complaints at the time for encouraging students to participate in potential illegal activity but was cleared by watchdog Ad Standards.

The music for the campaign was created by indigenous Australian hip hop duo A.B. Original made up of Briggs and Trials. 

Special Group's work for Uber Eats, the Australian Open Ambush, has been shortlisted for the Entertainment for Sport category

Uber Eats divided viewers with its game-changing integration into the live tennis action. Tricking viewers into thinking they were watching the live game, the Uber Eats ads pretended to return to the coverage of the game but then the player on court ordered a delivery of food.

In one instance, tennis commentator Jim Courier announced Nick Kyrgios received an injury timeout. The ruse was revealed when the sports doctor is unmasked as former SBS newsreader Lee Lin Chin - who is also an ambassador for the Uber Eats brand.

Naked Communications has been shortlisted again for its Sans Forgetica typeface for RMIT - this time in the Industry Craft category. The work is about a new font which aids learning.

The agency has already received a Bronze Lion in the Design category and is on the shortlist for the Innovation Lions category.

DDB Sydney has also made the Industry Craft shortlist for its Grave of Thrones work for Foxtel.

DDB Sydney and Foxtel built a 2,000 square metre graveyard to coincide with the launch of the final season of Game of Thrones that paid tribute to the bloodshed and more than 100,000 deaths over the past seven seasons.

It was built in collaboration with Revolver/Will O’Rourke and The Glue Society.

GoT DDB

M&C Saatchi's work for craft beer brand John Boston has been shortlisted in the Industry Craft category as well.

The long-copy out of home campaign tells the story of Boston's legacy and the beer he created.

John Boston

This year Australia has 944 entries in the Cannes Lions International Festival of Creativity, compared to 1,047 in 2018 and 1,447 entries in 2017.

In day two's categories, Australia had 18 entries in Entertainment, 10 in Entertainment Lions for Music, 19 in Entertainment for Sport, 19 in Digital Craft, 47 in Film Craft and 35 in Industry Craft.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus