Volvo's Living Sea Wall and Foodbank WA's Hungry Puffs score silver at Cannes Lions

Paige Murphy
By Paige Murphy | 18 June 2019

Volvo's Living Sea Wall and Foodbank WA's Hungry Puffs campaigns have both scored Silver Lions in the Design category at Cannes Lions.

Volvo partnered with WhiteGrey Sydney for its Living Seawall campaign to join the United Nations’ World Environment Day initiative to beat plastic pollution.

The Living Seawall uses tiles made from concrete reinforced with 100% recycled plastic fibre to mimic the root structure of mangrove trees that were once prolific along Sydney Harbour. 

Foodbank WA worked with The Brand Agency Perth to release a campaign last Christmas to shine a light on the issues surrounding hungry children all over Western Australia (WA).

As part of the efforts, an empty cereal box that contains no vitamins, minerals, carbohydrates or calories will be available for purchase in participating IGA stores in WA or online. When purchasing this $5 cereal, the money will help feed 10,000 children in WA.

Earlier this month, Foodbank announced it would be running the campaign again this Christmas across all 200 IGA stores in WA following its success last year. It has won a number of awards already including a string of gold at ADFEST and a Yellow Pencil at D&AD.

Naked Communications also took home a Bronze Lion in the category for its Sans Forgetica font for RMIT University. The special typeface has also been shortlisted in the upcoming Innovation Lions shortlist.

The Design category saw 1,469 entries from 65 countries with 47 Lions awarded.

The jury awarded one Grand Prix, six Gold, 16 Silver and 24 Bronze Lions.

Google Creative Lab, New York, won the Grand Prix for Google’s ‘Creatability’, which explores how creative tools – drawing, music, and more – can be made more accessible using web and AI technology.

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