TBWA Melbourne has picked up a Gold and Silver Lion in the Outdoor category at Cannes Lion for its Signs of Love campaign for ANZ Bank.
The outdoor campaign showed support for the LGBTQI community beyond inner-city Sydney and across Australia.
Oxford Street signs around Australia were transformed into fabulous Mardi Gras sculptures to support and celebrate LGBTQI individuals in more isolated areas of the nation.
VMLY&R Melbourne also took home a Bronze Lion in the category for its The Half Biscuit for Legacy Australia and New Zealand's RSA to remind everyone that ANZAC Day is a shared day between the two nations.
The Outdoor category received a total of 2,389 entries from 66 countries with 65 campaigns winning Lions.
The jury awarded one Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.
Wieden+Kennedy Portland picked up the Grand Prix for 'Nike Dream Crazy | Colin Kaepernick' for Nike, and extension to the ‘Just Do It’ campaign featuring high-profile athlete Kaepernick.
Jury President, John Patroulis - Worldwide Chief Creative Officer, Grey, Global, said: "This particular category comes to life in so many different ways. A lot of the entries are using lots of new innovation and are creating new things. But we kept coming back to this campaign when we thought about the absolute single best piece of work in the show. Nothing lived up to the power of this image at this moment in time, culturally and in society.”
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