Credit: Glen Rushton via Unsplash
AdNews wraps up the biggest pitch news and wins from the fortnight.
iProspect has been appointed media agency of record for Ticketek Entertainment Group (TEG) after a competitive pitch and account review.
The dentsu agency will lead media strategy and planning for TEG’s Promoter businesses through in-house agency Ovation amp, and work alongside TEG’s digital arm, Ovation Digital.
The partnership will cover campaigns across TEG Live, TEG Sport, TEG Experiences, TEG Dainty, TEG Van Egmond, TEG MJR and SXSW Sydney.
Media33 wins Las Vega Raiders media account
The Las Vegas Raiders have appointed independent agency Media33 to handle media strategy, planning and buying across Australia and New Zealand.
The move strengthens Media33’s work in sports and entertainment, expanding a long-running partnership between executive director Michael Lambert and Raiders senior vice president of marketing Kristen Banks, who previously worked together at the UFC.
Media33 has already led tune-in activity and the season kickoff campaign for the 2025 NFL season, focusing on growing local awareness and fan engagement for the Raiders.
The agency is working with Network 7 on its national NFL program to further build the Raiders’ presence through local broadcast and content integration.
Jaywing wins Tourism and Events Queensland SEO account
Jaywing has been appointed to manage SEO for Tourism and Events Queensland, strengthening the visibility and performance of Queensland.com.
The multi-year deal follows a competitive pitch and covers SEO, generative engine optimisation and digital PR to boost organic traffic and support major campaign activity across domestic and international markets.
Queensland.com attracts more than 12 million visitors a year and promotes the state’s tourism experiences, events and itineraries.
WPP wins Reckitt European media account
WPP Media has been appointed by Reckitt to manage media planning and buying, said to be worth $US700 million, across 21 European markets.
The agency will develop strategy and activate across Reckitt's portfolio of health and hygiene brands including Durex, Nurofen, Strepsils, Gaviscon, Veet, Dettol, Finish and Vanish.
WPP will support Reckitt's growth strategy using the WPP Open marketing platform, which enables collaboration across data sources including retail media networks without moving or sharing data.
WPP will service Reckitt's media business with an integrated model combining local market expertise with centralised governance.
Thompson Spencer lands Musashi’s Middle East expansion
Full-funnel agency Thompson Spencer has been appointed by sports performance and nutrition brand Musashi to lead its entry into the Middle East, beginning with the UAE.
The appointment follows a competitive pitch. Thompson Spencer carried out research across the region’s fitness and wellness scene, speaking with gym owners, sports marketers and local creators to guide its market approach.
The win extends Thompson Spencer’s global relationship with Musashi.
Media Words wins Fisherman's Friend account
Media Words has won the Fisherman's Friend media account and launched a campaign targeting younger consumers.
The 160-year-old brand, which produces five billion lozenges a year, wants to shake its perception as a product for older people. Research shows Australians see it as too strong and not for them.
Elise Hedley Dale, founder of Media Words, said the agency brought in creative partners The Reactor to develop the Friends with Benefits concept.
The campaign positions the brand as delivering instant freshness through cheeky, playful messaging.
Connected Media wins tonies account
Connected Media Group has been appointed to handle media planning and buying for children’s audio platform tonies across Australia and New Zealand.
The independent agency’s remit covers above-the-line and online video activity, focusing on upper and mid-funnel channels.
The appointment coincides with tonies’ expansion in the region and follows the launch of Toniebox 2, with further campaigns planned for 2026.
Connected Media will work alongside tonies’ PR, activation and events partner, the Connect Agency.
Supermassive wins Cover-More pitch
Australian travel insurance provider Cover-More has appointed Supermassive its strategic and creative partner following a competitive pitch.
Howatson+Company and Principals helped with the brand refresh in 2024.
Supermassive is already underway with developing a major new brand campaign, due in market in December 2025.
Supermassive will also drive Cover-More’s social and influencer activity, as well as activating the brand’s partnership with the NRL.
Tightknit Studio wins Mint Payments
Travel payments specialist Mint Payments has appointed Tightknit Studio lead strategic and creative partner as it accelerates global expansion, launching into the UK.
Mint Payments is a travel payments provider in Australia and New Zealand, processing more than $3.5 billion a year. Earlier this month, the company announced its entry into the UK through a strategic partnership with The Travel Network Group, supporting more than 1,100 travel businesses.
Tightknit Studio will partner with Mint across brand strategy, identity development, go-to-market planning and creative communications as the company scales internationally and competes in a rapidly evolving global travel-payments landscape.
BCM Group and IVY PR have been appointed to launch and manage media, PR, social and creative for new Queensland-based eco-adventure brand, Happitat.
As part of their remit, BCM and IVY PR will utilise a multi-channel campaign to launch Happitat nationally.
Happitat will launch a cliff park at Binna Burra on the Gold Coast hinterland on January 10, 2026.
The cliff park, set 400 metres above the Numinbah Valley, features ziplines, via ferrata courses, suspension bridges, tightropes, timber log crossings, climbing nets and a 12-metre cantilevered platform all spanning across a cliff face and waterfall.
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