Lee Simpson and Evan Roberts.
Travel payments specialist Mint Payments has appointed Tightknit Studio lead strategic and creative partner as it accelerates global expansion, launching into the UK.
Mint Payments is a travel payments provider in Australia and New Zealand, processing more than $3.5 billion a year. Earlier this month, the company announced its entry into the UK through a strategic partnership with The Travel Network Group, supporting more than 1,100 travel businesses.
Tightknit Studio will partner with Mint across brand strategy, identity development, go-to-market planning and creative communications as the company scales internationally and competes in a rapidly evolving global travel-payments landscape.
"Mint is entering a pivotal phase as we expand our travel-payment solutions into new global markets," said Alex Teoh, CEO of Mint Payments.
“To succeed, we need a partner that brings strategic clarity, creative ambition and an ability to take technology to market in simple, compelling ways. Tightknit delivers that.”
Lee Simpson, co-founder at Tightknit Studio, said the opportunity to partner with Mint Payments at this milestone moment for the company is an exciting one.
“We look forward to helping make this business an Australian success story as it steps onto the global stage," said Simpson.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
