Australian travel insurance provider Cover-More has appointed Supermassive its strategic and creative partner following a competitive pitch.
Howatson+Company and Principals helped with the brand refresh in 2024.
“It’s such an interesting time in the travel category, and Cover-More are well and truly leaning in,” said Supermassive co-founder and chief creative officer, Jon Austin.
“They understand the need for work that creates disproportionate impact in an attention era, and from the very first conversation, we felt genuinely aligned with Steve, Sam and Chris’ ambition to connect with audiences through meaningful, interesting, attention-grabbing ideas.
“We’re only a month or so in, but our creative runway is already jam-packed.”
Supermassive is already underway with developing a major new brand campaign, due in market in December 2025.
Supermassive will also drive Cover-More’s social and influencer activity, as well as activating the brand’s partnership with the NRL.
“We were looking for a partner who could bring energy, creativity, and cultural cut-through to our marketing,” said Cover-More Travel Insurance head of brand and partner marketing, Steve Webster.
“From the first meeting, Supermassive impressed us with their compelling strategic thinking and bold approach to creativity, which extended from traditional channels to decidedly un-traditional ones.
“They’re the perfect partner to help us take Cover-More’s ‘we care more, so you can worry less’ platform to new levels.”
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