Credit: TEG
iProspect has been appointed media agency of record for Ticketek Entertainment Group (TEG) after a competitive pitch and account review.
The dentsu agency will lead media strategy and planning for TEG’s Promoter businesses through in-house agency Ovation amp, and work alongside TEG’s digital arm, Ovation Digital.
The partnership will cover campaigns across TEG Live, TEG Sport, TEG Experiences, TEG Dainty, TEG Van Egmond, TEG MJR and SXSW Sydney.
“We are so proud to partner with Ovation amp and Ticketek Entertainment Group, Australia’s home of Live Experience’s,” iProspect national managing director, Marcelle Hoyek, said.
“Ticketek Entertainment Group is known for delivering some of Australia’s best live events, so we’re thrilled to be able to bring our Performance Mindset to the table and help accelerate the next phase of their business evolution.”
TEG GM Marketing, Live Entertainment and head of ovation amp, Larissa Best, welcomed the iProspect partnership.
“Their relentless focus on delivering business outcomes, combined with their approach to creativity, transparency and collaboration, made them the right partner for us,” she said.
“Above all, we value good humans who are easy to work with and willing to act as a true extension of our own team, and iProspect demonstrated true collaboration and thought leadership at every stage of the process.”
The agreement marks a shift in TEG’s approach to integrating media, data and creative across its portfolio of live entertainment brands.
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