Northern Territory Government hunts media agency

Lindsay Bennett
By Lindsay Bennett | 26 October 2018

The Northern Territory Government is preparing to put its media account out to tender, in a review that is worth between $20m and $40m.

The review follows the appointment of The Royals to the NT Government's master brand account. 

AdNews understands Atomic 212 is the current imcumbent on the account.

The Royals executed a new direction for the NT Government in August to celebrate its 40th anniversary as part of a wider tourism push to the region.

Chief minister Michael Gunner announced a $103 million investment to turbo-charge tourism to NT, as well as create more local jobs and put more money into the pockets of Territorians.

Over the next two years, Gunner said an additional $26.57 million is allocated for tourism marketing to promote attractions, target niche markets and lure business events to the region.

The NT Goverment predicts the $26.57 million stimulus injection to marketing will generate a $345 million return on investment.

In other government tenders, Tourism Australia is expected to make an announcement shortly on its creative agency, Defence Force won't be decided until December and Tourism Tasmania is still seeking a creative agency.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus