Host/Havas retains $22m Defence Force Recruiting account

Lindsay Bennett
By Lindsay Bennett | 17 April 2018

Host/Havas has retained Defence Force Recruiting for another year following a creative and digital tender that launched in October last year.

The account became Host/Havas’ biggest client in Australia when they won the account back in 2013 on a three-year contract, which had the option to extend for another year.

The contract notice posted online said Host/Havas will work with the department of defence until 31 March 2019. The contract value posted is $22 million and covers creative advertising and digital services.

In 2016, Havas launched a significant campaign for Australian Defence Force Recruiting to attract young men and women to the navy.

Havas Group merged its two advertising agencies, Host and Havas, last year to create Host/Havas.

Host/Havas declined to comment about the business retention.

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