Multi Channel Network (MCN) has appointed Myles Taylor as head of Foxtel brand sales, leading the new integrated sales team across Foxtel, Fox Sports and MCN.
Taylor will report to recently appointed Foxtel sales and brand partnership's director Martin Medcraf, who stepped in to lead the combine Foxtel and MCN sales team which was revealed last month.
Taylor will lead the MCN sales team in a combined sales function, focusing on driving "premium and integrated" revenue opportunities, across both broadcast and digital.
Previously Sydney sports sales manager for three years, Taylor has been a part of the sports sales team at MCN for eight years, starting as an account coordinator, subsequently being promoted up through the ranks.
“We are tremendously fortunate to have a professional of Myles’s calibre step up to this new role," Medcraf says.
"Myles’s team will provide a truly integrated capability across sport and non-sport channels and products to ensure MCN continues to provide speed and agility on behalf of its agency and client partners.”
The new sales team model was developed to provide advertisers with an integrated capability across sport and non-sport channels and products by leveraging a combined sales and brand partnerships team drawn from MCN, Foxtel and Fox Sports.
In the last six months MCN has undergone a major restructuring, following the news that Ten would end its sales agreement with the business, taking its team in-house.
Late last year, MCN shuffled its executive leadership team, promoting national sales director Nick Young to chief sales officer, the role previously held by current CEO Mark Frain.
As part of the restructure, long-serving and senior members of the executive team also exited the business.
Ten has also spent the last six months bolstering its in-house team, most recently welcoming its new national sales director Lisa Squillace, who joined the business from Seven after being embroiled in a legal stoush with the network.
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