Marcel and With Collective lead Foxtel as TBWA resigns account

Lindsay Bennett
By Lindsay Bennett | 18 April 2018

TBWA Sydney has resigned the Foxtel account, having been appointed as the lead agency in 2016.

"We have really enjoyed our relationship working with Foxtel, however an exciting new opportunity has come our way which is competitive," TBWA CEO Paul Bradbury.

"We wish Foxtel all the very best."

With Collective, which was added to the roster last year, and Marcel will now lead the Foxtel creative account.

"TBWA weren’t a retained agency – they worked for us on projects but haven’t done so for some time. We continue to work with two retained Agencies – The With Collective and Marcel," a Foxtel spokesperson says.

"We will continue to remain open to great creative ideas and thinking from Australia’s deep pool of brilliant marketing and creative minds. There’s never been a more exciting time to be charting new directions in entertainment."

Foxtel handed creative duties for both the Foxtel brand and Fox Sports to TBWA after a competitive pitch against Clemenger BBDO Melbourne in 2016.

This marked the first time that creative for Foxtel and Fox Sports had been handled by one agency.

The agency shakeup follows the appointment of CMO Andy Lark, who joined after the departure of Mark Buckman.

Lark previously worked at CommBank, appointing M&C Saatchi during his tenure. Sources have speculated that M&C Saatchi could be a frontrunner for the account, however Optus is conflict client for the agency.

During TBWA's time on the roster it overhauled the Foxtel brand and launched Foxtel Now. It also tapped Chris Hemsworth for a series of ads in 2016.

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