Chris Hemsworth’s ego is the star of Foxtel's latest ad

4 July 2016

Advertiser: Foxtel
Creative Agency: TBWA (VIC)

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Chris Hemsworth is pretty into himself in the latest Foxtel ad from Whybin\TBWA.

Foxtel has launched the next stage of its ‘Make it Yours’ campaign, with a new ad starring Australian actor Chris Hemsworth.

In the ad, we see Hemsworth watching himself on Foxtel on his iPad. The former Thor actor isn’t embarrassed by his huge ego at all, searching for himself on the Foxtel on-demand app.

But then again, wouldn't you be into yourself if you looked like that?

The voiceover then says: “Really Chris? There’s like over a thousand movies to choose from”.

The campaign is designed to showcase the benefits for customers of Foxtel, including the ability to stream more than 1200 movies and the latest TV shows.

Conceived by Whybins TWBA, produced with Foxtel’s Felix and shot by Finch’s Nick Ball, the activity spans cinema, TV, online video, dynamic digital, Facebook ‘canvas’ units, digital out-of-home, radio and national press.

Foxtel director of content marketing Rob Farmer says: “It’s great to see the ‘Make It Yours’ campaign now evolve to embrace Foxtel’s other points of difference with a focus on movies.”

And ladies, this isn't the last you'll be seeing of Hemsworth - there are five more ads below.

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