The campaign first launched in New Zealand.
Creative agency Hardhat developed the online experience.
The campaign was shot just before Victoria's Stage 4 lockdown.
The brand platform positions the institute as ‘The Vital Science at Work’.
Together, they have released a new rousing coronavirus poem urging people to support small businesses.
The campaign will run across TV, print, social and digital.
The outdoor ads thank ADF, police and health professionals.
The TV campaign heroes Carl who experiences a range of common ‘badnet’ internet issues.
Pick Up Quick! has been supported by PlayStation NZ.
The campaign builds on the brand's new creative platform developed by The General Store.