The campaign is supported by a TVC, as well as short-form online videos developed by National Geographic.
The work was created by Sportsbet’s internal creative team in collaboration with Emotive.
The new design features simple graphic depictions of happy, expressive faces and eye-catching colour.
Women Run features fearless women leading change around the world.
The campaign honours Lotto’s 40-year heritage.
The campaign references the site’s easy-to-understand, finance-related content.
Highlighting typical occasions where laughable wisdom around buying a home is given freely.
The campaign launches with two 30-second TV spots that feature larger-than-life scenarios of drought ingenuity.
A branded kombi will travel across Australia and New Zealand serving craft beer during September and October.