Opinions

Why podcast advertising is effective 6 years ago

Why podcast advertising is effective

More podcast listeners means more scrutiny, transparency and results. Here’s why Acast MD Henrik...

Making meaningful brand impact 6 years ago

Making meaningful brand impact

Creatives and marketers must now disrupt complex algorithms and make consumers care.

The rule for brands and big data: See the people through the patterns 6 years ago

The rule for brands and big data: See the people through the patterns

25th anniversary of the world’s first banner ad online.

Taking CX from good to great 6 years ago

Taking CX from good to great

Measuring the impact of different types of experiences on brand preference.

It’s good business to make it personal 6 years ago

It’s good business to make it personal

Creating more content for less money, at faster speeds.

YouTube dominating screen time for males in Australia 6 years ago

YouTube dominating screen time for males in Australia

Most Australian brands aren't even considering YouTube influencers, says Natalie Giddings of The...

Away in a Manger: Santa and the Law 6 years ago

Away in a Manger: Santa and the Law

No one needs to know embarrassing secrets about their manager and indulge in drinking games.

Pay confessions: Work for nothing and clicks for free 6 years ago

Pay confessions: Work for nothing and clicks for free

You will never be paid what you’re worth.

How to put the friction back into frictionless 6 years ago

How to put the friction back into frictionless

"In an age where the white labels from retail giants are gaining power, is a frictionless experience...

The internet's founder now wants to 'fix the web' 6 years ago

The internet's founder now wants to 'fix the web'

But Tim Berners-Lee's proposal misses the mark.

What responsibility do employers have to educate us about the risk of negative stress at work? 6 years ago

What responsibility do employers have to educate us about the risk of negative stress at work?

Is 2020 the time to put this topic firmly on the leadership agenda? Nicola Swankie, former agency MD,...

How to avoid getting lost in a sea of mediocrity 6 years ago

How to avoid getting lost in a sea of mediocrity

Marketers today are too obsessed with efficiencies at the expense of effectiveness, argues Wavemaker’s...

How to use NLP for good within high-performance teams 6 years ago

How to use NLP for good within high-performance teams

NLP does get a bad rap and I believe deservedly for those that use it for self-gain. Used and taught in...

Deepfaking and the ethics of synthetic media 6 years ago

Deepfaking and the ethics of synthetic media

The rise of AI voice and video offer considerable opportunities for brands but Paul Hamilton warns that...

Native Advertising has a trust issue, but the problem isn’t the format 6 years ago

Native Advertising has a trust issue, but the problem isn’t the format

A brand message which resonates and interests a reader, served on the right platform, at the right time.

Summer in Boomtown – why marketers can’t ignore the huge holiday audience in regional Australia 6 years ago

Summer in Boomtown – why marketers can’t ignore the huge holiday audience in regional Australia

Summer in Boomtown never looked so good.

Music, Counter-Culture (and Data): A Love Song 6 years ago

Music, Counter-Culture (and Data): A Love Song

Secret Sounds' Andy Walsh asks whether music lovers have the collective spirit to challenge the status...

Why does age and gender define your audience? 6 years ago

Why does age and gender define your audience?

"There are some serious misconceptions in the digital advertising industry. We have somehow become very...

Twitter pays lip service to the dangers of deep fakes 6 years ago

Twitter pays lip service to the dangers of deep fakes

" ... the social media giant has shown poor judgement."

Why is programmatic still daunting to so many? 6 years ago

Why is programmatic still daunting to so many?

While the industry is up to speed on all things programmatic, there’s still some confusion at the client...

Not just a groupe by name 6 years ago

Not just a groupe by name

The Publicis Groupe is implementing the “Power of One” model for clients across the world.

AR marketing myths and why they need to be busted 6 years ago

AR marketing myths and why they need to be busted

Augmented Reality isn’t the future of marketing, says Snap’s APAC senior creative strategist Stephen...

The disconnect holding back video investment in Australia 6 years ago

The disconnect holding back video investment in Australia

To deliver the most effective and measurable digital ads for clients, the entire digital ecosystem needs...

The fail of Facebook’s corporate clone brand 6 years ago

The fail of Facebook’s corporate clone brand

Faceborg, Faceless, FaceUp, FaceDown, Faceplant?

Let’s start a gratitude movement in our industry 6 years ago

Let’s start a gratitude movement in our industry

MFA Hall of Fame winner Anthony Fitzgerald hit the nail on the head when he said: “Don’t take it for...

Have we reached ‘Peak Complexity’ in out-of-home? 6 years ago

Have we reached ‘Peak Complexity’ in out-of-home?

Fairly or unfairly, OOH probably has a reputation for being one of the easier parts of a media plan to...

Brands need to integrate audiences, not channels 6 years ago

Brands need to integrate audiences, not channels

For too long, brands have been focused on aligning the look and feel of content on all their external...

It’s time to get brand strategy back on track 6 years ago

It’s time to get brand strategy back on track

The industry needs to distinguish between a brand and a communications strategy.