Former director of brand and customer at Virgin Mobile, Nicole Bardsley, has joined Westpac as head of brand strategy.
Bardsley, who was also part of The Marketing Academy in 2015, recently joined the banking group.
During her five years at the mobile brand, Bardsley oversaw the #MealForAMeal partnership with OzHarvest and a content partnership with Vice, to support Virgin’s 'Making Mobile Better' campaign.
Also under her watch, Virgin Mobile appointed TBWA and Eleven to lead its creative and PR in 2016, it included the introduction of a new brand positioning and the tagline ‘Now That’s Virgin Mobile’.
Andrew Howie, former Meat & Livestock Australia marketer also joined Westpac in recent months. He took on a newly created position as head of advertising.
He reports to Jenny Melhuish, head of St George brand, advertising and everyday banking at Westpac Group.
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